WAHL IN THE NEWS

Wahl Professional’s Disruptour Brings Cutting Edge Barbering and Business Education to the Professional Hair Industry

Wahl Professional’s Disruptour Brings Cutting Edge Barbering and Business Education to the Professional Hair Industry

Wahl Professional plans to kick off its second leg later this year of Disruptour, (Disruptour.com) a nationwide barber education gathering designed to teach the latest barbering and business skills. Disruptour successfully kicked off in March in San Diego and Las Vegas before taking a hiatus due to COVID-19. For more information on upcoming show dates and to receive a 25% discount when you purchase your tickets visit
Disruptour.com/Tickets. With a VIP ticket purchase, attendees will receive a limited edition Disruptour-branded Cordless Magic Clip.


Disruptour attendees will learn cutting-edge clipper skills to push their cuts and styles to
the next level. However, unlike regular shows, the Disruptour will also teach barbers and stylists how to build their brand image through social media, photography, and key business skills. The tour will feature Wahl Education and Artistic Team (W.E.A.T.) members, Nieves Almaraz (
@howtofadehair) and Kevin Nguyen (@yakuzabarber), Wahl Professional’s new creative consultant, Byrd Mena (@byrdmena), and other professionals in the industry who all share the same goal of bringing high-quality education to the
industry.


The idea of the tour stemmed from a conversation between Lisa Finucane, Wahl Professional’s US Director of Education, and W.E.A.T. member, Nieves Almaraz, who wanted to create an intimate event where people have a chance to learn close up, get their questions answered and meet the educators. This quickly turned to something more when Finucane met Byrd Mena, founder of
SharpFade, and an international hair show promoter. Byrd officially joined the Wahl Professional team as a creative consultant with a first goal of helping to bring Disruptor into fruition. His partnership has brought additional industry leaders to the show stops across the country.

Attendees to the first two Disruptour shows were able to interact one on one with the educators without any pressure. “Everybody was so impressed with the barbers and stylists on stage,” said Mena. “Our goal was to bring great education in an intimate setting that was really user-friendly and non-intimidating to barbers and stylists. We were so happy with the feedback. People kept telling us how much they loved what they learned.”


“Wahl strives to be a company that brings the community together wherever they are. The energy from the first two shows was just amazing,” said Lisa Finucane. “We can’t wait to do more of it.”


With COVID-19 currently putting everyone’s life on a hold, the Disruptour team pushed back a few of its show dates and took a positive spin on everyone staying at home by offering complimentary online education and a discount on upcoming show tickets:


Complimentary Education
o Wahl Professional is holding Facebook Lives every week with W.E.A.T. members
teaching various cuts, allowing watchers to have a Q&A session, and the ability
to re-watch each video.
o The clipper manufacturer is also holding Instagram Lives on their account with
exclusive interviews with W.E.A.T. members and how are they are handling their
business through COVID-19. Throughout the next few weeks each educator on
the Disruptour will be holding Instagram Lives on each of their social media
accounts to stay connected with members of the community and provide free
and quality education to everyone who wants to learn.
o To view videos and stay up to date when educators will be going live follow
Wahl on Facebook and Instagram (@wahlpro).
o To purchase a ticket visit Disruptour.com/Tickets. With a VIP ticket purchase,
attendees will receive a limited edition Disruptour-branded Cordless Magic Clip.



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