DISRUPTING THE ROAD: Wahl Professional’s Disruptour Reinvigorating the Industry
If you missed Wahl Professional’s first leg of the Disruptour, you’re in luck. The nationwide educational experience is back at it this month with three more stops, beginning in Chicago. Attendees will learn two trendy haircuts, social media best practices, photography tips and the latest product information from the nation’s top educators.
Last year’s ‘tour went on an unexpected hiatus due to the pandemic. But the desire to serve communities with an education-first mindset about how to best use tools behind the chair only grew stronger during the break.
“We sat and thought about how we wanted to relaunch
in 2021. We wanted to see how we could reach people in a different way,” said Lisa Finucane(@lisafin1), Wahl Pro US Director of Education. “People were looking for a connection, not just to a brand, but to each other.”
To that end, the 2021 Disruptour is demystifying clipper cutting education by breaking down the barrier between the company and communities with a shared experience.
ENERGIZING THE EDUCATION
This year’s setup is different, but excitingly so. Every educator is assigned a table with at most five attendees, allowing everyone to feel a stronger, more intimate connection to the material being
presented. And while the core group travels to every stop, each experience promises to be different.
“There are new people that join at each location, so you won’t get the same experience twice if you decide to go to multiple shows,” says Finucane.
For example, attendees will be able to earn Continuing Education credits in Chicago, purchase products in Atlanta, and party with a year-end celebration in Miami.
Attendees will feel at ease no matter which city they travel to. “This is one of the least intimidating experiences anyone will get. You’ll learn something no matter your skill level,” says Finucane.
GETTING BETTER IN EVERY CITY
The Disruptour has been to Austin, Boston and Nashville already, with noticeable progress at every stop.
“(Austin) was a little scary since we were still in the midst of Covid, but once we got there, everyone felt a sense of relief and a lot of healing came from this show,” says Finucane. “The team really
started to gel in Boston and everything came together in Nashville. Communities were coming back into the light again after a dark time.”
HOW TO ATTEND
Tickets for the Disruptour are available exclusively online. VIP tickets can be purchased and come with a limited-edition Disruptour Clipper, two mannequin heads and hands-on instruction.